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Corporate Partnerships

L.L.Bean

Kids on Spectacle Island, part of Boston Harbor Islands National Recreation Area
NPF Photo

Overview

Making National Parks More Accessible, Sustainable, and Enjoyable
L.L.Bean’s support of the Parks of the Future initiative is harnessing the power of technology and innovation to help parks plan for the future.

Overview

Since 1912, L.L.Bean has been guided by the philosophies of its founder, Leon Leonwood Bean, who created trusted products so anyone who wants to enjoy nature can do so more easily, comfortably, and confidently. L.L.Bean wants to continue his vision of an outdoors where everyone has access to these treasured spaces, and everyone belongs. That’s why L.L.Bean is proud to be partnering with the National Park Foundation and its Parks of the Future initiative.

These plans for modernized facilities, advanced technologies, and easier accessibility for everyone inspire us in our mission every day. Because national parks belong to all of us. And the benefits of being outside, both mentally and physically, are something we all need – and deserve. See how great it feels to Be an Outsider and visit llbean.com today.

L.L.Bean x National Park Foundation

The Backstory

L.L.Bean is an internationally recognized outdoor retailer known for its legendary customer service and high-quality gear and apparel that help to further people’s enjoyment of the outdoors. For more than a hundred years, L.L.Bean has connected generations of Americans to our national parks, a tradition that continues today.

Visitors in Park - L.L.Bean
L.L.Bean

L.L.Bean previously partnered with NPF on Find Your Park/Encuentra Tu Parque, which inspired people to discover and share their own unique connections to America’s national parks. L.L.Bean’s partnership helped make it easy for everyone to find the parks that are right in their backyard and make time outdoors an accessible goal. Through investments in introductory and welcoming national park experiences, such as Junior Angler and unique family summer programs at parks across the country, L.L.Bean made it easier to get outdoors and explore parks.L.L.Bean’s sponsorship of NPF’s Parks of the Future initiative will build on their efforts to help young people and families more easily access and experience the restorative power of nature.

In addition to their partnership with NPF, L.L.Bean has provided annual support to the Island Explorer propane bus system in Acadia National Park for many years. In 2019, the company announced a multi-year partnership with the Trust for Public Land to improve green spaces in order to provide greater access to the outdoors.

Encouraging everyone to discover the restorative power of the national parks, especially ones close to home, through NPF, is a cause we believe in.
Kayla Quint, Senior Partnership Marketing Planner, L.L.Bean

Partnership Impact

Biscayne Jr Ranger Angler
Jr. Ranger Angler event at Biscayne National Park - NPF Photo / Edgar Woo

L.L.Bean’s partnership with NPF has celebrated and showcased the many ways individuals can access and enjoy our national parks. With L.L.Bean’s support – both financial and via in-kind fishing equipment donations, Junior Ranger expanded to include the Junior Ranger Angler program, encouraging kids to enjoy the vast recreational opportunities of the national parks. L.L.Bean funded Junior Angler programming was hosted at Redwood State and National Parks (CA), Boston Harbor Islands National Recreation Area (MA), Canaveral National Seashore (FL), Cape Cod National Seashore (MA), Cuyahoga Valley National Park (OH), and First State National Park (DE).

Support from L.L.Bean also allowed two parks to host accessibility and approachability programming, providing young people and their families with meaningful introductory park experiences. Petroglyph National Monument (NM) was able to hire a seasonal park ranger focused on introducing first time visitors to the park and providing recreational guidance. The ranger completed 120 trail roves and engaged with over 790 park visitors – many self-identified as first-time visitors from the local community. St. Croix National Scenic Riverway (WI) was able to host several programs to engage new and diverse local community members including 9 paddle events with local organizations, and a tree ID & animal hike for a group of visitors with disabilities. They were also able to connect with local school groups to offer hikes, snowshoe adventures, and ice fishing programs, connecting more than 100 students with the outdoors.

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Corporate Conversation
A Perfectly Natural Partnership with L.L.Bean
National Park Foundation President and CEO Will Shafroth spoke with L.L.Bean’s Executive Chairman of the Board Shawn Gorman to learn more about L.L.Bean’s commitment to celebrate and showcase the many ways individuals can access and enjoy our national parks, especially those that are closer than they realize.
Learn More about A Perfectly Natural Partnership with L.L.Bean
  • A group on an island point to the Boston skyline across the harbor
    Partner Video
    Fun in Every Direction
    In 2019, L.L.Bean and NPF hosted free activities on Spectacle Island, four miles offshore from downtown Boston, to show Boston-area families that outdoor fun is only a short ferry ride away.
  • Sandia Mountains in the distance, across a desert landscape
    Partner Video
    Petroglyph National Monument
    L.L.Bean explores what people love about Petroglyph National Monument, a wonderland of volcanic rock and ancestral Native American art, all within the city limits of Albuquerque, New Mexico.
  • A father and daughter look at blooming lotus flowers
    Partner Story
    10 Best National Parks for Kids
    L.L.Bean and NPF highlight some of the best national parks for family adventures.
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    Partner Story
    Find Your Urban Park
    L.L.Bean and NPF offer up recommendations to help explore less-common activities you may find in national parks in or near your home city.
  • hikers on a trail, in the distance snow capped mountains
    Partner Story
    50 States, 50 Undiscovered Hikes
    L.L.Bean and NPF partnered on this guide to finding the trail less traveled, with hikes from every state that fly under the radar and are true gems.

Partner News

A group of students listen to a ranger speak. One raises their hand.
Corporate Partnerships at NPF

Commitment from our partners is critical to the success of the parks. We engage with organizations in a variety of ways that both help our parks and your organization.

Learn More