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National Park Foundation and L.L.Bean Receive 2020 Halo Award


WASHINGTON—The National Park Foundation (NPF) and L.L.Bean are thrilled to be named the 2020 Silver Halo Award winner in the experiential/event category.

In 2019, L.L.Bean leveraged its Find Your Park/Encuentra Tu Parque partnership with NPF to bring its S’more out of Summer campaign to life. The interactive and engaging campaign hosted five s’more-making pop-ups, known as Backyard Campsites, in Buffalo, NY, Boston, MA, Madison, WI, New York City, NY, and one at L.L.Bean’s Flagship campus in Freeport, ME.

Each Backyard Campsite integrated NPF’s Find Your Park PARKTRACKS installation, an innovative and immersive audio experience that brings the natural and cultural sounds of the national parks to people to help them escape the daily grind and educate attendees on nearby parks they may not be aware of. Together, S’more out of Summer and PARKTRACKS encouraged people to take advantage of summer while it lasted by recreating outdoors.

“Appealing to all the senses, the National Park Foundation and L.L.Bean brought to life the sensory experience of making s’mores around the campfire in unexpected and creative ways, reminding people about the power of spending time outside together,” said National Park Foundation President and CEO Will Shafroth. “The National Park Foundation is honored to receive this award with L.L.Bean for the S’more out of Summer x PARKTRACKS collaboration.”

“We are proud to expand and evolve our long-term partnership with the National Park Foundation to bring experiential outdoors projects like Backyard Campsites and PARKTRACKS installation to cities across America,” said Shawn Gorman, Chairman of L.L.Bean and great grandson of the company founder. “Getting outside is restorative to your mental, physical and emotional health, and this experience is another example of the innovative partnership we have with the Foundation with the goal to make the outdoors more accessible to everyone.”

The Halo Awards are North America’s highest honor for corporate social initiatives and cause marketing and presented by Engage for Good. This marks the 18th year that Engage for Good will honor businesses and nonprofits with Halo Awards for doing well by doing good.

“If the COVID-19 pandemic has taught us anything, it’s the importance of companies leading with purpose. The companies that have been able to quickly pivot and make a meaningful impact are the ones that already had a strong corporate social impact foundation they could activate and further engage during this time of crisis,” said Engage for Good President David Hessekiel.

A total of 28 category awards will be given out to programs judged the best social impact campaigns of 2019 at the first-ever Engage for Good Virtual Conference taking place online on May 28th.

“This year’s recipients provide tangible examples of effective and innovative purpose-driven efforts and demonstrate the many ways companies and causes can collaborate to create meaningful business and social returns,” said Hessekiel.

A list of the Halo Award winners can be seen at

Engage for Good, producer of the Engage for Good conference and Halo Awards, helps business and nonprofit executives succeed together by providing practical information and inspiration, opportunities to build valuable relationships and recognition for outstanding work engaging employees and consumers around social good and cause-related marketing efforts.

A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at

L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. L.L.Bean is a family-owned Maine company, led by Executive Chairman, Shawn Gorman, the great grandson of Leon Leonwood Bean, and Stephen Smith, President and CEO. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. In the past ten years, L.L.Bean has provided over $30 million to non-profit organizations. L.L.Bean currently operates 54 stores across the United States and 28 stores in Japan. The 220,000-sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at, Facebook, Twitter, YouTube, Pinterest and Instagram.

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help protect more than 84 million acres of national parks through critical conservation and preservation efforts and connect all Americans with their incomparable natural landscapes, vibrant culture, and rich history. Find out more and become a part of the national park community at