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Giving Thanks for Giving Back

Subaru Share the Love® Event

Subaru of America
Subaru Share the Love event 2022 art

The holiday season is about connecting with friends and family, and expressing gratitude for the things that are most important to us. At the National Park Foundation (NPF), we’re grateful to partner with Subaru of America – our largest corporate donor – and participate in the annual Subaru Share the Love® Event. Over the past 15 years, the event has donated more than $256 million to charity! From November 16, 2023 to January 2, 2024, for every new Subaru purchased or leased,* Subaru donated $250 to the customer’s choice of participating charities – including the National Park Foundation. Donations from the Subaru Share the Love Event help fund programs and projects that help protect America's more than 400 national parks. Visit Subaru’s event page to learn more about the event and find a Subaru retailer near you.

Share the Love Event 2023
Learn more about the charities Subaru and our retailers support during the Share the Love Event at

Our Partnership Impact

Subaru is the largest corporate donor of the National Park Foundation and has provided over $70 million to organizations helping to protect America’s more than 400 national parks. In 2021, Subaru became a premier partner of three National Park Foundation initiatives: Outdoor Exploration, Resilience and Sustainability, and Parks of the Future.

  • A group of men pose for a photograph with a grassy mountain range in the background
    Outdoor Exploration

    NPF’s Outdoor Exploration programs are all about making sure all people see themselves in parks and feel welcome in these places. In partnership with partners such as Subaru, NPF is eliminating barriers, promoting access, and cultivating connections to the many benefits of being outdoors.

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  • Solar panels to the left of a one-level visitor center along the edge of a canyon
    Resilience & Sustainability

    NPF’s work in resilience and sustainability is helping reduce the environmental impact of our parks while also protecting our parks’ resources. Together with our partners – including Subaru – NPF is helping make parks more resilient and sustainable for the benefit of both parks and the people who love them.

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  • Cattle grate leading across an expansive landscape at sunset
    Parks of the Future

    Our national parks have never been more popular – therefore it’s vital we reimagine the way people experience parks to ensure we don’t overwhelm these delicate habitats. NPF’s Parks of the Future initiative – supported by partners including Subaru – is envisioning innovative ways to accommodate visitors while protecting natural landscapes.

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When you select NPF as your charity of choice during the Subaru Share the Love Event, your support is helping us continue this work, protecting and preserving over 400 national parks for generations to come. Learn more about our partnership.

Event Details

*Subaru will donate $250 for every new Subaru vehicle sold or leased from November 16, 2023, through January 2, 2024, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Subaru will donate a total of $5 to their registered Hometown Charities for every Subaru vehicle routine service visit during the campaign period. A routine visit includes customer payment of $5 or greater, or any service that includes a genuine Subaru oil filter.

Purchasers/lessees must make their charity designations by January 12, 2024. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit All donations made by Subaru of America, Inc.

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NPF has done remarkable work in parks, made possible through our partnership with Subaru. Check out some of the work Subaru is supporting in parks today.

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