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National Park Foundation Celebrates Subaru Of America’s $1.4 Million Donation To America’s National Parks


WASHINGTON – The National Park Foundation, the official charity of America’s national parks, has awarded Impact Grants to nine national parks thanks to a $1.4 million donation from Subaru of America. Subaru made this significant contribution to the National Park Foundation through the sixth annual “Share the Love” event. For every new vehicle sold or leased during the event, Subaru donated $250 to the new owner’s choice of participating charities, one of which was the National Park Foundation. In addition to the Impact Grants, this funding from Subaru will provide critical support to dozens of national parks across the country, helping to preserve our national treasures for generations to come.

“Thanks to generous partners like Subaru, we are able to help with important conservation projects in our national parks through our strategic programs like Impact Grants,” said Neil Mulholland, President and CEO of the National Park Foundation. “It is these types of partnerships, built through shared purpose and mission that serve as a powerful model of what private support can do for our nation’s treasured places. We are grateful for Subaru’s continued support and look forward to all that we will accomplish together moving forward.”

Alan Bethke, vice president of marketing for Subaru of America said, “As many Subaru owners enjoy the outdoors and visit our national parks, we are very pleased to partner with the National Park Foundation to support their very worthwhile work.”

Now in its seventh year, the Impact Grants program provides national parks with the critical financial support they need to transform innovative, yet underfunded, ideas into successful in-park programs and initiatives.

Ranging in size and scope, each of the selected parks demonstrated a clear need in which funding would make a profound difference in the areas of habitat restoration, wildlife protection, and/or conservation research. Programs made possible through the 2014 Impact Grants include:

Bat Survey at Fire Island National Seashore, New York
Fire Island National Seashore will partner with local, state, and regional organizations, as well as Gateway National Recreation Area and Sagamore Hill National Historic Site to participate in the Long Island Century Bat Survey. This event is designed to collect important data about rapidly declining bat populations, and to educate the public about the current status of bats and how they can help. The three national parks will serve as study sites for field research as well as outdoor classrooms for the public, who will learn about bats and bat ecology, and will become citizen scientists by helping to collect data on bats.

Habitat Restoration at Hagerman Fossil Beds National Monument, Idaho
In August 2010, the Long Butte wildfire burned over 75% of the park. This fire, along with previous high intensity burns, and the subsequent influx of invasive plant species has resulted in low quality habitats. HAVENS Project (Hagerman Area Vision for Education about Native Species) was created in October 2013 to restore areas of low habitat quality located in the park and to increase public understanding of key ecological principles through partnerships and community outreach. This project creates hands-on educational opportunities for students and visitors to learn about habitat health, causes of habitat degradation, principles of restoration, and best practices for wild land stewardship.

Pollinator Species Conservation at Manassas National Battlefield Park, Virginia
In the three miles surrounding Manassas National Battlefield, over 9,000 acres of habitat have been developed in the past decade, contributing to the habitat loss of our native keystone pollinator species. Through this project, volunteers and partners will help plant native wildflower pollinator seed mixes, designed specifically to increase foraging and nesting materials for pollinators. Doing this will help offset habitat loss, assist wildlife adaptation to the changing land use conditions, and improve the conditions of our grass and shrub land habitats to reach their full ecological potential.

The entire list of the 2014 Impact Grants recipients, receiving funding thanks to Subaru’s support, includes:

  • Crater Lake National Park (OR)
  • El Malpais & El Morro National Monuments (NM)
  • Fire Island National Seashore (NY)
  • Gateway National Recreation Area (NY, NJ)
  • George Washington Birthplace National Monument (VA)
  • Great Egg Harbor National Scenic & Recreational River (NJ)
  • Guadalupe Mountains National Park (TX)
  • Hagerman Fossil Beds National Monument (ID)
  • Manassas National Battlefield Park (VA)

A listing of these parks and their project descriptions can be found on the National Park Foundation website. For more information on the National Park Foundation and how to support and protect America’s national parks, please visit

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit