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Joseph Gordon-Levitt’s HitRECord Releases Adult Coloring Book and Limited-Edition Apparel Inspired by America’s National Parks


WASHINGTON – The National Park Foundation, the official charity of America’s national parks, is excited to announce the first roll-out of creative projects from the partnership with hitRECord, a collaborative online production company founded by actor/director Joseph Gordon-Levitt. Inspired by the Find Your Park/Encuentra Tu Parque movement celebrating the National Park Service Centennial, a diverse community of artists came together to honor the milestone through art, film, and music.

Find Your Park and hitRECord collaborative projects will be unveiled throughout the National Park Service Centennial year, with the first launch including t-shirts, a hat, a baby onesie, animated safety videos, and an adult coloring book featuring 92 pages of designs highlighting the breadth and depth of the National Park System. Items are available online at

You can view the animated safety videos here:

From iconic natural landscapes to urban parks, America’s more than 400 national parks and thousands of historic and recreational lands across the country served as inspiration for this collaboration. The remaining creative projects, in varying artistic mediums, include a set of postcards and a compilation of campfire stories with additional new projects to be unveiled on the hitRECord site in June, July, and August.

“Camping in Yosemite National Park with my family was one of my favorite activities growing up and I’m honored to be a part of the Find Your Park movement,” said Joseph Gordon-Levitt, founder of hitRECord. “The hitRECord community was truly inspired by the history of the parks, paying homage to the past while looking to the future as a creative collective with some very cool initiatives that cross over art, music, and fashion.”

“People might not traditionally associate art, film, and music with our national parks, so through our partnership with hitRECord we are opening people’s eyes to all that a park can be,” said National Park Foundation President Will Shafroth. “And not only that, we’re also helping people discover all the different ways they can help support our national parks. Whether it's a t-shirt or a coloring book, these new items will help more people connect with parks.”

The creative projects from the hitRECord community, a partnership the National Park Foundation developed with GREY NY, is a great example of the countless ways there are to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque is a public awareness and education movement to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. #FindYourPark invites people to discover and share their own unique connections to our nation's natural landscapes, vibrant culture, and rich history.

As part of its commitment to the National Park Service Centennial and strengthening our national treasures for the next 100 years, the National Park Foundation offers many ways to support America’s national parks. From national park-inspired gear, to commemorative coins, to its $350 million Centennial Campaign for America’s National Parks, there are a variety of unique ways to honor and protect the legacy of these special places.

HITRECORD is an online production company that makes art collaboratively with over half a million artists of all kinds. Under the direction of founder Joseph Gordon-Levitt, provides a platform for anyone with an internet connection to participate in the creative process. HITRECORD has published books, released records, gone on tour, screened short films at Sundance and TIFF, and launched international campaigns with global brands. When hitrecord productions earn a profit the contributed artists are fairly paid. “Hit Record on TV with Joseph Gordon-Levitt” — a reimagining of the traditional variety show format — marks HITRECORD’s most ambitious project to date. The recently released second season of the show will soon be streaming on Netflix, joining the first season, which won an Emmy Award for Outstanding Achievement in Interactive Media. To join and learn more, visit

The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at