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Celebrating Our American Story with Budweiser

by Justin Moralez
Mount Rainier National Park - NPS Photo / Ivie Metzen

A leading global brand with millions of fans worldwide, Budweiser has been a fixture of the American spirit of celebration, adventure, and community since 1876. Like our national parks, Budweiser is a part of the American cultural landscape.

National Park Foundation President and CEO Will Shafroth recently spoke with Budweiser’s Vice President of Marketing, Monica Rustgi Mody, to learn more about Budweiser's commitment, and her own personal connection to the national parks.

Monica is as passionate about the national parks as she is Budweiser’s partnership with the National Park Foundation. She recalls, “when I was young with my parents, we would drive cross-county and stop at every single national park…it was the thing to do. For me, [the parks] are engrained in the immigrant’s dream, which I’m very much a product of. It also offered me this opportunity to have very meaningful memories as a child. And as an adult, I feel very much connected to American culture. When you’re coming from an immigrant family [visiting the parks] is very much a rite of passage.”

Statue of Liberty Budweiser packaging just outside of Statue of Liberty National Monument (Budweiser / 13thWitness)

As a founding Find Your Park partner, Budweiser's support has expanded opportunities to share the wonder and stories of the national parks with the next generation of dreamers.

Budweiser packaging depicting Mount Rushmore National Monument

From investing in multicultural and multigenerational marketing campaigns, to directly engaging Budweiser drinkers with parks-inspired packaging, Budweiser and the National Park Foundation have worked hand in hand to make it known that America's national parks are as unique and varied as the people who visit them.

Monica adds, “Our values are very much focused on the American spirit – progress, opportunity, and community.”

That same spirit flows through our national parks. No matter who you are, where you have come from, or where you are going, the national parks invite you to participate in the American story in your own unique way.