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National Park Foundation and Subaru of America Support Waste Reduction Efforts in National Parks with Subaru Share the Love Event Fundraising Effort


WASHINGTON — It’s the season of gratitude, and once again, the National Park Foundation is thankful for support from Subaru for national parks through its annual Subaru Share the Love Event kicking off today through January 2. Now in its 11th year, the event has raised over $7 million for national parks, with 2017 proceeds enabling the National Park Foundation to contribute nearly $2 million to national park waste reduction and public awareness efforts.

Waste reduction funding supports recycling operations, composting, and public education and outreach at Denali National Park and Preserve, Grand Teton National Park, and Yosemite National Park. In addition, funds are also supporting a comprehensive analysis of waste reduction efforts across the National Park System and will help additional parks develop improved waste reduction plans based on lessons learned and best practices.

As part of this year’s Subaru Share the Love Event, for every new Subaru vehicle purchased or leased, Subaru will donate $250 to the purchaser’s choice of participating charitable partners, and the National Park Foundation, the official nonprofit partner of the National Park Service, will receive $250 each time a customer selects it as the nonprofit of choice during the event period.

“The Subaru Share the Love Event offers tremendous support to our national parks,” said National Park Foundation President Will Shafroth. “It raises awareness about the important role philanthropy plays in our national parks community and provides funding to help ensure that our parks are sustainable and can thrive for years to come.”

In addition to waste reduction, support from Subaru also helps raise awareness about the breadth and depth of the National Park System through Find Your Park/Encuentra Tu Parque, a public awareness and education movement to inspire people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. As a National Park Foundation premier partner for #FindYourPark, Subaru invites people to discover and share their own unique connections to our nation's natural landscapes, vibrant culture, and rich history.

“Since 2013, the Subaru Share the Love Event has provided funding for critical programs and projects in more than 100 national parks and helped increase public awareness and engagement across the National Park System,” said Alan Bethke, senior vice president of marketing, Subaru of America Inc. “We are proud to continue providing our support and waste reduction expertise to help preserve America’s iconic parks for future generations.”

The National Park Foundation has partnered with the Subaru Share the Love Event for six years.

Again this year, there will be no cap on the total donation from Subaru to its charitable partners. By the end of this year’s event, Subaru and its retailers hope to exceed a grand total of $140 million donated since the creation of the Subaru Share the Love Event.

For more information about the Subaru Share the Love Event, please visit

Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at

Subaru of America, Inc. (SOA) is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office in Camden, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 630 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, SOA has donated more than $120 million to causes the Subaru family cares about, and its employees have logged more than 40,000 volunteer hours. As a company, Subaru believes it is important to do its part in making a positive impact in the world because it is the right thing to do. For additional information visit Follow us on Facebook, Twitter, and Instagram.