Subaru's Commitment to Sustainability and Innovation

A Conversation with Alan Bethke from Subaru of America
View from above of Harpers Ferry National Historical Park, nestled between two rivers as the sun rises
Harpers Ferry National Historical Park - NPS Photo / Flickr - Buddy Secor

It's no secret Subaru owners love our national parks; it is part of the reason the National Park Foundation is proud to recognize Subaru of America as our largest corporate partner! Check out our recent conversation with the automaker's Senior Vice President of Marketing, Alan Bethke, to learn more about why our national parks are so important to Subaru and how they have helped three national parks eliminate over 16 million pounds of waste.

Providing over $30 million in support since 2013, Subaru continues to find unique ways to honor our national parks. Bringing Old Faithful to auto shows across the country last year is just one of them.  

You read that right. Last year, Subaru debuted a one-of-a-kind display at the New York International Auto Show that brought the beauty of our national parks right onto the show floor. The display allowed attendees to experience Yosemite, Denali, Arches and Yellowstone National Parks from inside New York’s Jacob K. Javits Convention Center. Certainly not the average auto show car display you might expect, but Subaru might not be your average car company either.  

Debut of the Subaru Outback 2020 at the New York International Auto Show

Debut of the Subaru Outback 2020 at the New York International Auto Show

Subaru of America

Auto show attendees were immersed in a 360-degree, floor-to-ceiling experience, designed to celebrate the relationship between Subaru customers, their love for outdoor adventure, and the introduction of the all-new 2020 Subaru Outback.

The innovative multi-sensory display captivated visitors in the sights, sounds, scents, and even weather of these majestic landmarks – complete with that geyser eruption of Yellowstone's Old Faithful.

Subaru Outback as showcased in a national parks-inspired display at a 2019 auto show 

Subaru Outback showcased in an Old Faithful-inspired display at the 2019 New York International Auto Show

Subaru of America

If that was not enough, Subaru created the display with sustainable materials wherever possible and reused elements in additional auto shows and Subaru events, recycling or donating remaining portions. Unsurprising since Subaru is a leader in sustainability efforts, manufacturing all its products in zero-landfill production plants – an expertise they have shared with our national parks via the #DontFeedtheLandfills initiative.  

The National Park Foundation’s partnership with Subaru not only helps to ensure our parks are sustainable and can thrive for years to come, but also helps expand the community of national park champions through innovative experiences like this auto show display. In addition to New York, Subaru took the immersive display to Los Angeles and Chicago, exposing hundreds of thousands more auto show attendees to the parks experience.

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