Celebrating Nearly 10 Decades of Park Partnership with Coca-Cola
From early advertising featuring the scenic treasures of our national parks, including a 1930’s Coca-Cola ad complete with soda pop drinking bears in Yellowstone, to a 1960s sweepstakes encouraging people to ‘See America,’ to embossing national park names on the bottom of those iconic green glass Sprite bottles, Coca-Cola and the national parks have been inextricably linked as two great icons of the American landscape.
Coca-Cola’s commitment to parks continues today as the longest standing corporate partner of the National Park Foundation. Will Shafroth, President and CEO of the National Park Foundation recently caught up with Quinton Martin, Vice President of Community Marketing for Coca-Cola North America to talk more about what has made this partnership stand the test of time. Check out the video to learn more about Coke’s partnership approach and commitment to national parks.
Investing much more than just dollars, Coke takes a truly collaborative approach to their partnerships. Martin notes the flexibility to adapt to meet evolving priorities is a key to our success. A success that can be measured in many ways, not the least of which is the direct impact on the national park experience – hundreds of tons of waste diverted from landfill through recycling efforts, increased community access and engagement with local parks and hundreds of miles of restored hiking trails and renovated park facilities, to name a few.
We are excited about the possibilities for the future and can only hope, in this instance, history will repeat itself.