Connecting Local Tourism Industry Workers with the Grand Canyon
Grand Canyon National Park promoted use of its park to local tourism industry workers. These 5,000 local residents promoted the park but rarely used it for recreation or physical activity.
The Passport to Healthy Living program, funded in part through Active Trails, provided a series of health-focused events targeted at tourism workers, giving them education and experience in the park, as well as incentives for ongoing participation.
Specifically, the program engaged community members and visitors through a series of planned bicycle tours, guided hikes, rim walks and healthy living seminars. Participants tracked their miles traveled in "Grand Canyon Passport to Healthy Living" books, which also provided valuable information about the park, safety messages, bicycle safety, and tips on healthy living.