New Look. Same Great Mission.

March 24, 2014Neil Mulholland, President and CEONPF Blog
New NPF Logo in front of image of Point Reyes National Seashore

This is an exciting moment for the National Park Foundation. Today we unveil a new look for our organization – one that underscores our role as the nonprofit partner of the National Park Service and reinforces our commitment as the official charity of America’s national parks. We are proud of our new look, and even more proud of the mission it now represents.

Neil Mulholland, President and CEO of NPF

Since 1967, the National Park Foundation has worked tirelessly to lead the national park cause by raising critical private support to directly aid national parks, playing a pivotal role in sustaining the work of the National Park Service, and expanding the community of supporters. Our new look emphasizes our close relationship with the National Park Service, and underscores the importance of our mission and our work.

Our new logo, and a similar new graphic for the National Park Service, complements the iconic arrowhead that has represented the National Park Service for over sixty years. These new designs will not replace the arrowhead but rather expand our brand family, and visually demonstrate the close partnership between our two organizations. It will provide a fresh, new way for us to represent the incredible work you make possible through the National Park Foundation in national parks and in communities across the country.

Two National Park Foundation logos next to each other, left is the old logo, right is the new logo

This new look is just the start! It is the first step toward preparing for the National Park Service Centennial celebration in 2016 and the beginning of a second century of stewardship. Beginning in 2015, we will launch a public engagement campaign that will run throughout the National Park Service’s 100th anniversary year. This campaign, entitled “Find Your Park,” will introduce – or re-introduce – the national parks, and the powerful work we do within communities across the country, to every American and invite them to take part in our second century. Together, the National Park Foundation and the National Park Service are setting the course for our next 100 years – with you. In the months ahead, we will be sharing more news about the Centennial and we invite you to join us as we begin this exhilarating journey.

These are exciting times! Our logo has undergone a transformation, but our mission remains the same – to lead this incredible cause, providing critical support for America’s greatest treasures and the noble work of the National Park Service. With your help, we will continue to protect this nation’s magnificent national parks, to connect all Americans to these natural, cultural, and historical treasures, and to inspire the next generation of park stewards who will safeguard these special places for generations to come.

Thank you for being a part of this great journey. The best is yet to come…

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