Corporate Support Helps Us Protect Parks and Connect People to Them

Christian WilliamsNPF Blog
A green tree in the left foreground contrasts against the blue and grey mountains of Yosemite in the background
Yosemite National Park - iStock / Kyle Yates

From protecting America’s national parks, to connecting people to all they have to offer, to inspiring the next generation of national park champions, the National Park Foundation could not fulfill our mission without the generous support of our corporate partners. In 2019, corporate partners helped support our national parks in so many ways. Let’s take a closer look at the impact we’ve made together this year.

Protecting Our Parks

We safeguard our national heritage through the power of philanthropy and strategic partnerships, as well as investments in successful conservation, preservation, and restorative initiatives.


A line of pine trees line the bank of a body of water, in the background snow-capped mountains basked in sunlight

Denali National Park


Thanks to the annual Subaru Share the Love® Event, #FindYourPark / #EncuentraTuParque premier partner Subaru of America, Inc. has become the National Park Foundation’s largest corporate partner, providing support to protect more than 100 national parks. As a part of the Subaru #DontFeedTheLandfills movement, Subaru has provided funding to three waste reduction programs in Denali, Grand Teton and Yosemite National Parks. Through engaging park staff, visitors and local gateway communities, support from Subaru has helped divert over 6 million pounds of waste from landfills. Building upon the success of these efforts, Subaru and the National Park Foundation continue to support further comprehensive analysis of waste reduction efforts currently taking place across the National Park System and opportunities for further growth. Subaru and its owners care deeply about our parks and continue to invest in making them more sustainable for generations to come.

Trail Restoration

Volunteer clearing the Appalachian National Scenic Trail

Appalachian Trail Conservancy crew member working on the Appalachian National Scenic Trail

Appalachian Trail Conservancy

In 2019, the National Park Foundation continued to celebrate the 50th anniversary of the National Trails and Wild and Scenic Rivers Acts by funding restoration projects at rivers and trails throughout the National Park System. In December 2018, Nature Valley joined the #FindYourPark / #EncuentraTuParque movement, providing funds to improve and restore critical parts of trails, resulting in better access throughout the National Park System. As part of the effort, NPF and Nature Valley teamed up on the 10K Miles Initiative with the goal of restoring and preserving access to 10,000 miles of hiking trails across the U.S. That’s the equivalent of traveling from New York to Australia! 

Thanks to support from partners like The Coca-Cola Company, the National Park Foundation is providing critical funds to public lands and green spaces to promote community engagement and improve park resources. In 2019, Coca-Cola will fund a variety of programs such as the creation of a new trail and accessible interpretative elements along the Juan Bautista de Anza National Historic Trail abutting the Arizona School for the Deaf and Blind.   

Service Corps

Youth raking and ground to build trail

Youth service corps member at Rocky Mountain National Park

Dawn Kish

Service corps are locally based organizations that engage young adults and veterans in projects that address recreation, conservation, disaster response, and community needs. They help our national parks with projects ranging from invasive species removal to historical preservation to trail restoration. At the same time, service corps provide on-the-job training for members, develop leadership skills and teamwork, and raise awareness about the myriad of public lands career paths. Thanks to private philanthropy, including support from #FindYourPark / #EncuentraTuParque premier partner Nature Valley and partners Nissan TITAN and REI, the National Park Foundation is investing more than $3.5 million in service corps programs across the country. United by a shared commitment to service, the National Park Foundation and partners are helping to ensure the service corps program will continue to grow and thrive for years to come. 

New National Parks

A red brick facade, including a tall clocktower

Pullman National Monument

Jay Galvin

Corporate partners have also provided critical support that helped establish some of our newest national parks, including Stonewall National Monument and Pullman National Monument. has been one of Stonewall National Monument’s earliest supporters helping to engage communities, preserve the story of the Stonewall Uprising and LGBTQ rights and develop educational curriculum. Other key corporate partners of Stonewall National Monument include Northrop Grumman and Tito’s Handmade Vodka. In June 2019, to mark the 50th anniversary of the Stonewall Uprising, NPF and its partners joined with the National Park Service to march in the 2019 NYC Pride March/World Pride and celebrate Stonewall National Monument’s place in our nation’s history.

NPF and premier #FindYourPark / #EncuentraTuParque partner Union Pacific Railroad celebrate the historic relationship between railroads and the National Park System while helping the next generation of explorers connect with parks. This tradition of generous and groundbreaking collaboration continues through Union Pacific Foundation’s critical support of Pullman National Monument, an iconic site in African American and labor history, and Chicago’s first national park.

Connecting People to Parks

National parks do more than preserve our nation’s natural and cultural heritage, they enrich lives and enhance learning. We seek to reach people who have not experienced these special places, build strong connections to parks, and increase access to them because parks also connect us to one another.

Open OutDoors for Kids

A group of smiling students wearing bright yellow shirts on the side of a ferry boat on the Mississippi National River and Recreation Area

Open OutDoors for Kids participants at Mississippi National River and Recreation Area

Dawn Kish

Programs that connect young people to the nature, history, and culture of our national parks foster future generations of park lovers. Partners like Union Pacific Railroad, Winnebago Industries, Columbia Sportswear Company, OARS, Parks Project, Sierra and the 3M Open Fund are proud to support the National Park Foundation’s Open OutDoors for Kids program.

As a premier partner of the #FindYourPark / #EncuentraTuParque movement and the largest supporter of Open OutDoors for Kids, Union Pacific Railroad is helping bring thousands of kids from the 15 states where Union Pacific operates to national parks. In the 2018-2019 school year, Union Pacific helped provide Open OutDoors for Kids grants to over 25 national park units reaching approximately 42,000 students.

#FindYourPark / #EncuentraTuParque

A smiling young girl holds up her junior ranger activity book

A junior ranger at Harriet Tubman National Historical Park

NPS Photo

The #FindYourPark / #EncuentraTuParque campaign continues to be NPF’s signature effort to raise awareness and connect people to America’s national parks. The campaign engages new audiences through a multi-faceted approach including creative marketing, experiential activations, and dynamic content. In 2019, Find Your Park supported Stand Where Heroes Stood, a creative effort celebrating African American heritage and culture that inspires people to visualize themselves in parks. NPF hosted Stand Where Heroes Stood Meet-Up/Teach-Up events in Washington, D.C., and Hartford, Connecticut. These unique programs offered attendees a cultural immersion into local African American heritage through national parks. NPF also invited people to experience parks through PARKTRACKS, an innovative audio experience that tunes out the hectic sounds of the city and tunes into the relaxing sounds of America’s national parks.

In 2019, #FindYourPark / #EncuentraTuParque premier partners brought PARKTRACKS to life coast-to-coast, from Subaru of America’s installation at the New York Auto Show to HanesBrands event in Venice Beach, CA. L.L.Bean incorporated PARKTRACKS into S’more Out of Summer pop-up events in five cities and their store opening in Hadley, MA, to help encourage and inspire people to get outside. Additionally, NPF brought PARKTRACKS to Washington, D.C., and Pittsburgh for the public to enjoy.

Find Your Park is made possible thanks to support from premier partners American Express, Budweiser, HanesBrands, Inc., L.L.Bean, Nature Valley, Subaru of America, Inc., Union Pacific Railroad, national partner The Coca-Cola Company, and supporting partner Winnebago Industries.

Introductory Park Experiences

A woman skiing away in fresh snow, the sunlight peaking through the mountain walls

Skiing in the Hoodoos in Yellowstone National Park

NPS Photo / Neal Herbert

Through a collaboration with The North Face on the Explore Fund grant program, NPF supports nonprofit organizations working to engage people with America’s public lands and encourage outdoor participation. The Explore Fund provides participants with experiences in national parks, often for the first time, and helps preserve these places. This innovative partnership facilitates transformative opportunities across the country through programs like: The Atlanta Audubon Society, Eagle Mount Bozeman’s Adventure Days and the Eastern Sierra Conservation Corps. These programs engage and encourage students at historically black colleges, individuals with disabilities and the LGBTQ+ community to get outdoors and into a park.

We Thank You!

Castillo de San Marcos National Monument

Castillo de San Marcos National Monument


The National Park Foundation thanks our corporate partners for protecting our national parks, connecting people to parks, and inspiring a new generation of park stewards. Through private philanthropy, we can invest in research, build our capacity, and share learnings that help protect these national treasures. Programs, campaigns and events with corporate partners help foster a clear ladder of engagement that supports lifelong connections between people and parks. We acknowledge and thank these partners for supporting our mission to protect and enhance America’s national parks for present and future generations.

Find Your Park/Encuentra Tu Parque Partners

American Express, Budweiser, HanesBrands, L.L.Bean, Nature Valley, Subaru of America, Inc., Union Pacific Railroad, The Coca-Cola Company, Winnebago Industries


BMW*, The Boeing Company, Nissan TITAN


3M Open Fund, Alpina, Asset Marketing Services, Chaco, Chevron, The Coca-Cola Foundation, Evolve, Farberware, Free People, GE Lighting*,, Charitable Giving Fund of Tides Foundation, The Great American Wine Company, Harland Clarke, Joovy, La Colombe Coffee Roasters, Niantic, Northrop Grumman, The North Face, Pendleton Woolen Mills, REI Co-op, Sierra, Tito’s Handmade Vodka, The UPS Foundation, Wyoming Whiskey


Applewood Books, Bandit Wines, Burt’s Bees, Celestron, Checks in the Mail, Columbia Sportswear Company, Crown Trails Headwear, Eagles Nest Outfitters, Expedia, Greenvelope, Guest Services Inc., Harney & Sons Fine Teas, Historic Hotels of America*, History Associates, Humana, Hub Group, Humble Bundle, Hydro Flask, Merrell, Microwave Telemetry, Nest, OARS, Paddywax, Parks Project, Pepparchment Publishing, Polaris*, Random House, Sourcebooks, Stabil Gear, Tailgate Clothing Co., Tango Card, Todd Snyder, Tourism Cares, University of Virginia Press, USAopoly, Worldclass Collections, YETI

*Donated all or part in-kind support
All partners are recognized at their commitment level during the 2019 fiscal year ending on September 30, 2019.

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