Joseph Gordon-Levitt’s Collaborative Production Company, hitRECord, Celebrates #FindYourPark with Innovative Digital Content

Wednesday, April 15, 2015NPF News
HITRECORD ONLINE COMMUNITY WILL PRODUCE COLLABORATIVE ARTWORK TO INSPIRE CURRENT AND FUTURE GENERATIONS TO CONNECT WITH NATIONAL PARKS

WASHINGTON – The National Park Service and the National Park Foundation today announced a partnership with hitRECord, a collaborative online production company founded by actor/director Joseph Gordon-Levitt. In support of the Find Your Park movement, hitRECord will encourage its diverse community of artists to submit personal and creative ideas celebrating parks, with 15 ideas ultimately brought to life through collaborative art projects.

Starting today, hitRECord is inviting its community to share their original ideas illustrating all that a park can be and to build upon each other’s ideas, creating unique and engaging Find Your Park artwork. In 2016, hitRECord will develop fifteen of the ideas into larger creative projects, ranging from short films and music videos to comedy sets or animation.

“I grew up going camping with my family in Yosemite National Park. It’s a beautiful place, and if it weren’t for the National Park Service it may not be what it is today,” said Joseph Gordon-Levitt, founder of hitRECord. “I’m honored to be a part of this once-in-a-lifetime Find Your Park movement, connecting the hitRECord community with our parks.”

“This collaboration with hitRECord brings the long relationship between artists and national parks into our second century,” said National Park Service Director Jonathan B. Jarvis. “More than just connecting a new generation of artists to parks, the final projects that result from this partnership will offer all Americans new and creative perspectives on America’s greatest idea.” 

“hitRECord will connect us with some of the most creative minds who will then help inspire people everywhere through art to find their park,” said National Park Foundation Interim President Dan Wenk. “This partnership will allow for a dynamic network of artists to support our movement in a way that resonates with their passions.”

hitRECord members can socialize their ideas and stories by using #FindYourPark and submitting content on hitRECord.org. After the hitRECord community collaborates on the top ideas, the final pieces will be distributed on various channels and showcased on FindYourPark.com.

The Find Your Park public service campaign invites Americans to discover and connect with the 407 national parks as the National Park Service prepares to celebrate its 100th anniversary in 2016. Find Your Park includes a stream of programs, exhibits, events, promotions and public activities throughout 2015 and 2016 that will encourage everyone to find their park. The campaign includes broadcast, print, digital, outdoor and radio creative featuring arresting visuals of the national parks, as well as public relations, influencer and social media activities.

The campaign has attracted several high profile supporters, including Centennial Ambassadors Bill Nye (scientist), Bella Thorne (TV and film actress), Roselyn Sanchez (TV and film actress), Terrence J. (TV personality) and Mary Lambert (singer/songwriter and LGBT advocate).

The National Park Foundation is working with GREY NY, one of the world’s leading advertising and communications agencies, to create and implement the integrated campaign. GREY Activation & PR developed the hitRECord partnership with the National Park Foundation.

For more information, visit FindYourPark.com and hitRECord.org.

ABOUT HITRECORD
hitRECord is the open-collaborative production company founded and directed by actor and artist Joseph Gordon-Levitt. hitRECord creates and develops art and media collectively using their website where anyone with an internet connection can upload their records, download and remix others’ records, and work on projects together. When the results of these RECords are produced and make money, hitRECord splits the profits 50/50 with everybody who contributed to the final production.  hitRECord has published books, put out records, gone on tour and has screened their work at major festivals including Sundance and TIFF.  Most recently, hitRECord’s community of over 350,000 artists has been hard at work putting together Season Two of their Emmy Award-winning series "Hit Record on TV with Joseph Gordon-Levitt," a half hour variety program which included short films, live performances, music, animation, conversation, and of course — more!

ABOUT THE NATIONAL PARK SERVICE
More than 20,000 National Park Service employees care for America's 407 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at: www.nps.gov.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.