Wade currently oversees the marketing of Find Your Park and other brand-building efforts at the National Park Foundation. He also leads the coordination of the time-honored tradition of the National Christmas Tree Lighting celebration, in conjunction with the White House and the National Park Service. Bringing over 20 years of marketing experience, Wade has a record of achievement in strategic development, marketing communications, brand management, and partnership/alliance creation. He has worked for big brands such as AOL, AARP, Yahoo!, and DISH Network as well as technology-based start-ups.
Wade possesses deep industry experience including areas of telecom, entertainment, internet, and non-profit. He has substantial marketing experience in digital marketing, including social media, SEM/SEO, programmatic marketing, and content marketing. Additionally, he has vast experience with traditional marketing channels including TV, print, radio, direct mail, and events.
Wade earned his MBA from the George Washington University and his BA in Economics from The College of William & Mary. He is the father of a son and a daughter, both currently in college. Wade enjoys exploring the city on weekends and anything near water is always appealing.