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- Macy’s “Turn Over A New Leaf” Campaign Raises $4.1 Million In One Day Benefiting The National Park Foundation And Local Conservation Groups
Macy’s “Turn Over A New Leaf” Campaign Raises $4.1 Million In One Day Benefiting The National Park Foundation And Local Conservation Groups
Published on 06/12/2009
NEW YORK, NY – Surrounded by children from PS153 and the Lower Eastside Girls Club of New York who were wrist deep planting native plants in New York City’s Battery Park, Terry Lundgren, Chairman, President and CEO of Macy’s Inc. and Vin Cipolla, Vice Chair of the National Park Foundation, today announced that Macy’s has helped raise more than $4.1 million dollars through its Turn Over A New Leaf Earth Week campaign to benefit the National Park Foundation, the official charity of America’s National Parks, and other important local nonprofit groups that protect and conserve the environment.
Terry Lundgren, Chairman, President and CEO of Macy's Inc. presents Vin Cipolla, Vice Chair of the National Park Foundation, a check for over 2.5 million dollars during the National Park Foundation's
Macy’s One Good Turn™ charity shopping day, part of the “Turn Over A New Leaf” eco-awareness campaign, took place at all Macy’s stores on April 25, 2009 to raise awareness and funds for the environment through a special $5 Macy’s shopping pass. Of the total dollars raised this year, more than $2.5 million will be donated to the National Park Foundation to expand conservation education programs for children and families including “First Bloom,” a nation-wide program giving urban kids a chance to get involved with their parks and nature.
“In a single day, hundreds of thousands of Americans marched into their local Macy’s to support the environment thanks to the One Good Turn™ charity shopping day,” said Vin Cipolla, Vice Chair of the National Park Foundation. “It is the generous efforts of organizations like Macy’s that make all the difference. Their work makes it possible for us to make important strides in protecting and preserving our environment and the iconic landscapes that make up America’s National Parks.”
The One Good Turn™ charity shopping day renewed the partnership between NPF and Macy’s that raised more than $2.9 million last year – marking the single-largest fundraising event for NPF, both in dollars raised and number of donors. With support from Macy’s in 2008, NPF was able to expand its conservation education programs for kids and families including an Earth Day electronic field trip exploring the fragile Everglades National Park ecosystem that drew millions of participants through schools and community centers in all 50 states. Grants from NPF also introduced the “First Bloom” environmental education program in 8 cities including Austin, Boston, Los Angeles, New York City, Page AZ, Philadelphia, San Antonio and Washington DC.
Castle Clinton National Monument in Battery Park became New York City’s inaugural First Bloom site with a launch event in April 2008. At the event, then National Park Foundation Honorary Chair Mrs. Laura Bush helped to plant two First Bloom gardens designed by the Lower East Side Girls Club and the Boys Club of New York.
About The National Park Foundation The National Park Foundation is an independent charitable organization chartered by Congress in 1967 to strengthen the connection between the American people and their national parks. As the official national non-profit partner of America’s National Parks, the Foundation raises private funds, makes strategic grants, creates innovative partnerships and increases public awareness about the need and opportunity for park philanthropy. In its 2008 fiscal year, the National Park Foundation distributed grants and program support of $27.3M.
About Macy’s Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
