The National Park Foundation, Travel Channel and Zipcar Team Up To Encourage People To Visit and Support America’s National Parks
WASHINGTON, D.C. (September 19, 2012) – On September 29, National Public Lands Day, national parks from coast to coast will be offering free admission to all visitors. To encourage the public to take advantage of this great opportunity to experience America’s national treasures, the National Park Foundation, the official charity of America’s national parks, Travel Channel, and Zipcar have teamed up to make park adventures easy and accessible for everyone.
The National Park Foundation is inviting park visitors to join the community of national park supporters by visiting www.nationalparks.org. There individuals can share their park stories, photos and videos, as well as discover the parks nearest to them wherever they are! In addition, visitors can discover how they can help in supporting and protecting America’s nearly 400 national parks through the National Park Foundation.
Travel Channel has been a strong supporter of the National Park Foundation. This summer, the Network partnered with the Foundation on a myriad of on- and off-air initiatives positioned under Travel Channel’s “Destination Summer” campaign. The campaign, which kicked off Memorial Day and culminated on Labor Day, featured programming that highlighted the country’s national parks and was reinforced by Travel Channel’s exclusive posts on national park-related content on Facebook, Foursquare, Pinterest and other social media platforms. To help celebrate National Public Lands Day, TravelChannel.com will provide national park information, travel guides and slideshows on national parks in the Washington, D.C./Baltimore, Boston, New York, Philadelphia and San Francisco regions.
“The primary goal of Travel Channel’s partnership with the National Park Foundation and Zipcar is to inspire our viewers to visit and support America’s national parks,” said Laureen Ong, President, Travel Channel. “By providing a one-stop location for travelers to gather information, we hope this activates our viewers to travel, support and experience the beauty of the national park system.”
As part of the program, Zipcar, the world’s leading car sharing network, has teamed up to help provide an affordable and convenient transportation option for those without a car by offering a promotion for new members, which can be accessed by visiting www.zipcar.com/travelnationalparks. Zipcar is also encouraging existing members to reserve a car and take advantage of the free admission to their national parks on September 29.
“Zipcar is proud to work with the Travel Channel and the National Park Foundation to encourage consumers to ‘get out and zip’ to their local national parks on National Public Lands Day,” said Mark Norman, Zipcar president and COO. “We are always working to provide our members and those looking to join Zipcar with opportunities to engage in the active lifestyles they love, and this program is a great way for them to take advantage of the surrounding national parks for biking, hiking, picnicking and enjoying the great outdoors.”
“We are grateful to our partners at Travel Channel and Zipcar for their support in educating the public and offering easy access to America’s nearly 400 national parks,” said Neil Mulholland, President and CEO of the National Park Foundation. “Everyone who experiences these treasured places will understand the critical importance of guaranteeing their existence for generations to come.”
ABOUT THE NATIONAL PARK FOUNDATION
You are the owner of 84 million acres of the world’s most treasured landscapes, ecosystems, and historic sites -- all protected in America’s nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America’s national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us in supporting your national parks -- this is your land. www.nationalparks.org
ABOUT TRAVEL CHANNEL
TRAVEL CHANNEL (www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world’s leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
Zipcar is the world’s leading car-sharing service with approximately 730,000 members and 11,000 vehicles in urban areas and college campuses throughout the United States, Canada, the United Kingdom, Spain and Austria. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com. Zipcar and the Zipcar logo are trademarks of Zipcar, Inc.