The North Face And The National Park Foundation To Support Our National Parks Through Facebook® Deals

Thursday, November 04, 2010

Washington, D.C. (November 3, 2010) – The North Face and the National Park Foundation, the official charity of America’s national parks, announced today their participation in the initial launch of Facebook® Deals. Beginning today, The North Face will donate $1 to the National Park Foundation for every individual who checks in at one of America’s nearly 400 national parks or a The North Face retail location.

Intended to get more people outside and to give back to America’s 393 national parks, the campaign will continue for one year and will result in a donation of up to $150,000 to the National Park Foundation. It is one of the inaugural participants in the launch of Facebook Deals. A new feature introduced today by Facebook, Deals gives people the ability to easily find interesting and valuable offers in their community.

“We couldn’t be more excited to be working with our partners at the National Park Service, and our friends at The North Face and Facebook, to give people everywhere the opportunity to use this unique technology to support their parks,” said Neil Mulholland, President and CEO of the National Park Foundation. “Together, we are able to encourage people to get out and experience these treasured places, use technology to share them with their family and friends, and ultimately help strengthen our parks for the future.”

As the official national charity for America’s national parks, the National Park Foundation is dedicated to connecting every person to their national parks and strengthening them for the future.

“We are committed to educating and inspiring passion for the outdoors through enabling outdoor activity,” said Letitia Webster, Director of Corporate Sustainability, The North Face. “Working together with the National Park Foundation, National Park Service and by using Facebook Places, we are giving individuals and families more opportunities to discover National Parks to help achieve this very important goal.”

The potential $150,000 raised will go to support critical Foundation programs ranging from educating youth about our national parks on critical topics including climate change, to supporting national parks as they reach out to the diverse and underserved communities around them.

“This new feature will give visitors a quick and easy way to start sharing their national park experience,” said National Park Service Director Jon Jarvis. “We appreciate that the Foundation and The North Face are working together to make ‘checking in’ a show of support for national parks and look forward to welcoming first-time and returning national park visitors as they check out (and check in to) these great places that all Americans own.”

Users can search for the national park or The North Face retail store near them using the latest version of the Facebook for iPhone app or by visiting touch.facebook.com from their HTML5-enabled mobile device.

About The North Face® 
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

About the National Park Foundation
You are the owner of 84 million acres of the world’s most treasured landscapes, ecosystems, and historic sites -- all protected in America’s nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America’s national parks. We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us in supporting your national parks -- this is your land. www.nationalparks.org

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