Midy Aponte Named Interim ED of the American Latino Heritage Fund

Wednesday, December 28, 2011

Washington, D.C. – Neil Mulholland President and CEO of the National Park Foundation, the official charity of America’s national parks, announced today that Midy Aponte will serve as Interim Executive Director of the Foundation’s charitable endowment, the American Latino Heritage Fund (ALHF).  Aponte, a native of Miami, Florida and business executive in Washington, D.C. will spearhead the fund’s strategic direction and oversee management of programs and development during the initial phase to establish the Fund. Aponte will be based at the National Park Foundation headquarters in Washington, D.C., and will work closely with the leadership of the Foundation.

“Midy Aponte’s unique experience in the private and non-profit sectors provide her with the ability to conceptualize and build an infrastructure that will guide the direction of the Fund for years to come,” said Neil Mulholland, President and CEO of the National Park Foundation. “Together, we will ensure that our national parks and historic sites preserve, reflect and engage the diverse stories of American Latinos.”

The Secretary of the Interior Ken Salazar created the American Latino Heritage Fund earlier this year as a way to honor and preserve the full spectrum of American Latino history and tell a more complete story of Latinos’ contribution to American Society.

"I am honored to have the opportunity to shape and lead the American Latino Heritage Fund during this critical phase in the endowment’s development," said Aponte. “The work of ALHF will demonstrate Latinos’ indelible imprint in American Civilization by concretely documenting their cultural, economic and civic contributions to American history for perpetuity.”

As a bicultural and bilingual communications and business strategist, Aponte is a seasoned tactician in conceptualizing multi-faceted programs entailing advocacy, organizational and coalition-building efforts for private and public sector entities. Aponte is also President and CEO of The Sánchez Ricardo Agency, a Hispanic Communications and Digital Media Consultancy she founded in Washington, D.C. in 2009 that combines high-level strategic communications with bottom-up social media strategies to raise awareness, spark genuine interest and generate engaged action from target audiences.

Aponte is a graduate of Florida International University.

ABOUT THE NATIONAL PARK FOUNDATION
You are the owner of 84 million acres of the world’s most treasured memorials, landscapes, ecosystems, and historic sites -- all protected in America’s nearly 400 national parks.  Chartered by Congress, the National Park Foundation is the official charity of America’s national parks.  We work hand in hand with the National Park Service to connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow.  Join us in supporting your national parks -- this is your land.  www.nationalparks.org.

ABOUT THE AMERICAN LATINO HERITAGE FUND
The American Latino Heritage Fund is a program of the National Park Foundation designed preserve the full spectrum of American Latino experience and tell a more complete story of Latino contributions in American History. The Foundation and American Latino Heritage Fund will work closely with the National Park Service to identify, designate and celebrate new national parks and historic landmarks essential to understanding the impact of Latino heritage in the United States.

Marjorie Hall
Director, Communications
National Park Foundation
1201 Eye Street, NW Suite 550B
Washington, DC 20005
Direct:  202-354-6480

mhall@nationalparks.org