Macy's Helps Raise $1 Million For National Park Foundation

Wednesday, July 14, 2010

Fundraising Campaign Adds To $5 Million Of Macy’s Support For National Parks Since 2008

WASHINGTON, DC (July 14, 2010) – The National Park Foundation, the official charity of America’s national parks, today proudly announced that Macy’s “Great Give Back Campaign” raised $1 million for national parks this spring. The cause marketing campaign provided matching grants to customer donations for a total fundraising goal of $1 million. This amount is added to the $5 million already donated by the retailer and its customers since 2008.

"This year's tremendous result proves to us that helping to protect the environment is an important priority for our customers and associates," said Martine Reardon, Executive Vice President, Marketing, Macy's. "We are proud of our partnership with the National Park Foundation and share their emphasis on connecting youth with the majesty of our national parks. Thank you to our customers for joining us in this important environmental effort."

“We are very grateful for the support Macy’s has once again dedicated to our national parks,” said Neil Mulholland, President and CEO, National Park Foundation. “Thanks to their work, we are connecting young people from all across America to our national parks and ensuring that these treasured places will continue to be enjoyed by generations to come.”

Macy’s “Great Give Back Campaign” kicked-off at the beginning of April and invited customers both online and in-store to support the national parks, with Macy’s matching each contribution. In addition to the fundraising campaign, Macy’s volunteers showed their support by participating in national park events nationwide during National Park Week, held April 17th to the 25th.

Macy's contributions have helped support programs including First Bloom which brings urban youth into the national parks to design and plant their own gardens; as well as Electronic Field Trips, which connect classrooms around the country and world to America’s national parks.

For more information on how to support America’s national parks, visit www.nationalparks.org.

ABOUT THE NATIONAL PARK FOUNDATION

You are the part-owner of 84 million acres of the world’s most treasured landscapes, ecosystems, and historical sites -- all protected in America’s nearly 400 national parks. Chartered by Congress, the National Park Foundation is the official charity of America’s national parks. We work hand in hand with the National Park Service to help connect you and all Americans to the parks, and to make sure that they are preserved for the generations who will follow. Join us – This is Your Land. www.nationalparks.org FACEBOOK http://www.facebook.com/nationalpark TWITTER http://twitter.com/goparks

ABOUT MACY’S

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for epic events like Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.